01 · Live
Live
The floor, the kit, pictures that have to go out now.
Technology evangelist
Lee
Griffin
Live, AI, post, archive — the digital glue that binds the workflows. Cloud and on-prem (block and object), asset management, automation, connectors. Productions, features, Tier-1.
Personable. Easy to work with — clients, engineers, the floor.
Available · Dublin, Ireland
Technology evangelist
I make the stack make sense — to the people who buy it, the people who run it, and the people who sit in front of it.
What I do
The digital glue.
Live, AI, post and archive on one stack. Cloud and on-prem, block and object, the connectors. Project management so it ships. Productions, features, Tier-1.
Analytical AI
Find what’s in the footage, on your hardware, and cut the hours of searching. From the idea through implementation and the floor. Not a generative demo.
Live
first
AI
find it, don’t invent it
Post
archive · productions · features
02 · AI
AI
Find what’s in the footage. On your hardware. Cuts time.
03 · Post
Post and archive
Productions, features, Tier-1. The library has to work.
How I work
Four surfaces.
01
Cloud and on-prem
Block and object. Where the media lives.
02
Workflows
Asset management, automation, connectors.
03
People
Teams and project management. The plan, the people, no drama.
04
Clients and dealers
Presenting. Enablement. Demos. I build the dealer channel so it actually sells — global reach, not a slide about partners.
Shows
NAB and IBC.
NAB 2025
FLOW AI on the floor
GPU-powered search. A shot in seconds, not by scrubbing.
NAB 2024
Collaborative editing
Software and hardware as one stack.
SVG Europe, 2020
Cloud editing that cuts
Proxies on fast storage, high-res where it’s cheap.
Work
Work.
2017 – Jan 2026
VP Product, Marketing & Global Business Development
EditShare
Product, marketing and global BD. Storage, workflows, the dealer channel. NAB and IBC.
2012 – 2017
Director of Sales & Marketing, EMEA
Broadcast Pix
Live production into EMEA. Dealers, demos, the channel.
1998 – 2012
Manager, Broadcast TV Technology
Eurotek Ireland / CT Ireland
Broadcast systems, inquiry to install. Sold into CT Ireland.
2007 – 2009
MSc Education and Training Management
Dublin City University