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Global BD, Product & Cloud Infrastructure

Lee
Griffin

Lee Griffin, Global BD, Product and Cloud Infrastructure executive

Builds out cloud infrastructure, then takes it to market — from on-prem broadcast systems to hybrid-cloud SaaS and AI-powered media platforms.

Dublin, Ireland · Cloud · Product · Global BD

Strategic alliances

Connecting production, post, and distribution into one working ecosystem — so workflows actually meet, and the stack behaves as a whole.

Executive narrative

Cloud first.
Then commercial scale.

I bridge engineering teams and market demand. That means building out cloud infrastructure — hybrid storage (object plus block), remote workflows onto the plant, AI-powered media platforms — and turning it into revenue. Technical Empathy: aligning engineering reality with Tier-1 media business needs.

28yrs

in media technology

3

global regions led

E2E

workflows & ecosystems

01 · Cloud

Cloud infrastructure, in production

Building out hybrid-cloud media platforms: on-prem broadcast storage moved onto cloud SaaS without breaking SLAs. Proxies on the fast tier, high-res where it is cheap, remote editors still on the plant. Architecture and GTM in the same seat.

02 · Commercial

The Product-Revenue Bridge

Translating complex roadmaps into revenue engines at the intersection of Product and Global BD. Ensuring technology drives the commercial narrative — from startups to Private Equity environments.

03 · Applied AI

Leading the AI Transition

Championing Applied AI on that same cloud stack: GPU-accelerated metadata, intelligent indexing, automated QC workflows delivering measurable ROI for broadcasters and content creators.

The strategic playbook

How the work actually gets done.

Full playbook

01

Cloud Infrastructure

Taking hardware-first storage into hybrid-cloud: object plus block, proxies on the fast tier, high-res in object storage. Remote editors stay connected to the plant — no media download — then the commercial model becomes SaaS.

02

Commercial GTM Design

Guiding those same organizations into recurring SaaS models while protecting EBITDA health across EMEA, Americas, and APAC.

03

Engineering Liaison

Bilingual executive fluency — speaking C-suite strategy and developer reality to ensure frictionless delivery.

04

Ecosystem Integration

Strategic alliances that connect workflows and ecosystems — stitching production, post, cloud, and delivery so partners and pipelines interoperate instead of sitting as islands.

Expertise matrix

Cloud, commercial, product, ecosystems.

Cloud infrastructure

Hybrid-cloud media platforms, object-and-block architecture for broadcast storage and editing, remote workflows onto on-prem or cloud storage, SaaS transitions from on-prem plants.

Commercial

Global Sales Leadership (EMEA / Americas / APAC), EBITDA Growth, GTM Architecture, Private Equity Navigation.

Product & AI

SaaS Roadmap Execution, Engineering Alignment, GPU-powered Indexing, Cloud-Native Media Workflows.

Strategic alliances

Connecting workflows and ecosystems end to end — ingest through delivery — so tools, partners, and pipelines run as one system, not a set of islands.

Channel Partners

Channel Partner Management, Enablement Programs; proven ability to build and scale a channel partner ecosystem for global reach and recurring revenue growth.

On the floor

NAB, IBC, and the economics of cloud.

NAB 2025

Flow AI, multi-site, field storage

GPU-powered indexing to find anything, anywhere — plus EFS Multi-Site and portable EFS Field for high-performance remote workflows.

NAB 2024

Collaborative editing, on the booth

On the floor as VP of Business Development — the media-management stack that keeps editors in the same plant, software and hardware together.

SVG Europe, 2020

The economics of cloud editing

As Director of Product Marketing: proxies on fast block storage, high-res in object storage, editors toggling without a deep-archive hunt. Cloud that actually cuts.

Professional journey

On-prem, then cloud, then market.

Full journey
  1. 2017 – Jan 2026

    VP Product, Marketing & Global Business Development

    EditShare

    Led the build-out of hybrid-cloud infrastructure and AI-integrated storage — EFS NVMe and Flow AI to market as SaaS, GPU-powered indexing, multi-site and field storage, and remote post that keeps editors on the plant without downloading media.

  2. 2012 – 2017

    Director of Sales & Marketing, EMEA

    Broadcast Pix

    Joined as EMEA Regional Sales Manager (2012), then Director of Sales & Marketing. Live production infrastructure into Europe and the Middle East — revenue, dealers, demos, and the channel. Based in Dublin.

  3. 1998 – 2012

    Manager, Broadcast TV Technology

    Eurotek Ireland / CT Ireland

    Fourteen years on national broadcast infrastructure: sales from inquiry through installation, complex digital plants, and new media workflows for Tier-1 clients. Eurotek Ireland was sold into CT Ireland and amalgamated — one plant, one lineage. The on-prem foundation that later had to move to the cloud.

2007 – 2009

MSc Education and Training Management

Dublin City University

Let’s talk

Let’s lead the future of media tech.

Cloud Infrastructure · Strategic Advisory · Senior Leadership · AI Product